Kelly Ripa Helps Fight Ovarian Cancer

Europe's Leading Premium Appliance Brand Taps America's Most Stylish, Multi-Tasking Mom to Launch New Appliance Line in North America

Electrolux & Kelly Ripa Team Up to Promote New Appliance Line's European Style and Ingenious Features and Kick Off Effort to Raise Funds for The Ovarian Cancer Research Fund

Known and admired for her multi-tasking talents as well as her signature style, Electrolux announced today that it is tapping Kelly Ripa for the North America launch of its new premium kitchen appliance line - a stylishly sleek new collection that's poised to transform America's kitchens with a fresh jolt of European style and performance, helping today's busy families do more -- better, faster and easier.

As part of its North American launch, Electrolux also announced that it will be joining Kelly Ripa in supporting The Ovarian Cancer Research Fund, a cause important to its target consumer and to Ms. Ripa.

"Ovarian cancer has been called the silent killer because there is no method of early detection. Thousands of women and their families are affected each year," notes Ripa.  "That's why I am so grateful to Electrolux for stepping up and helping me to raise money and awareness to help support this important cause."  Elizabeth Howard, CEO of The Ovarian Cancer Research Fund, agreed, noting that knowledge is power when it comes to fighting ovarian cancer.  "Our mission is to find a method of early detection and ultimately a cure for ovarian cancer. We are grateful to Kelly Ripa and Electrolux for helping us educate women about the need for more research," she said.

Electrolux Gets Me

In addition to an interactive web site promotion that will raise money for OCRF while engaging consumers in a fun, first of its kind on-line game where they collect Kelly Ripa's collection of designer handbags for a chance to win a suite of Electrolux premium kitchen appliances, Electrolux is also donating a portion of retail sales of select appliances to OCRF, with the goal of raising more than $500,000 over the next two years to help fight ovarian cancer.

"Our target consumer wants to make a difference and we want to make it easy for her to make a difference.  That's why we developed the 'Kelly's bags' promotion that allows her to have fun and do good.   When people register to play 'Kelly's bags,' they are helping to support the Ovarian Cancer Research Fund.  It's that simple," notes Electrolux Major Appliances President and CEO, North America, Keith McLoughlin.

In tapping Ms. Ripa, Electrolux hopes to tap into the target who easily relates to Ms. Ripa and her on the go lifestyle where she juggles - effortlessly it seems - competing priorities including career, family and community outreach/volunteerism.

"Just like our target, Kelly Ripa is a really amazing, multi-tasking Mom who appreciates beauty and performance and the way the right appliances can help you do it all.

"Who knew Electrolux made such fabulous appliances, or that they have  been making premium kitchen appliances in Europe for the past 70 years?  I'm a big fan of European design and these new appliances look great in my kitchen," said Ripa.  "I also love the way that Electrolux gets me ...  with cool features that help me do it all like the 'My Favorite' setting that allows me to customize the settings on any of my appliances to meet my needs.  Talk about a time saver! That's amazing!"

Comments

[Laurie]

I am so happy that Ovarian Cancer is coming out of the doctors office. I am an Ovarian Cancer survivor and couldn't think of a better person to represent Ovarian Cancer. I found your website by accident when I was looking for some way to write to Kelly thanking her for help with such a horrible disease. I had read on People.com that she was involved with ovarian cancer and I am very impressed.
Thank you Kelly.
Laurie--Ovarian Cancer Survivor

[Sandra Zakrzewski]

Can you ask Kelly if in the great work for Ovarian Cancer research, she could also get the word out about a side affect of surgery. It's called Lymphedema. The Lymph Nods stop working and it causes a persons legs to swell up which causes more mental stress than a person can believe. It also is painful and leaves your legs unable to fight off infections. The infections travel so fast that you need to get help with in 24 hours or it can over take you body. It's great to stop the cancer but sometimes what you are left with causes more heartache.

(NOTE FROM ODR: Unfortunately, we have no way of asking Kelly, but thanks for the info.)

[Debra]

I am unable to play the hand bag game. There is just a continuous circle in the middle of the page and my information bar say done. I have made several attempts to play the game I am registered, what can I do?

(NOTE FROM ODR: Debra, you may have to upgrade to the latest version of Flash. If you Google "update flash" you'll find how to do it. Thanks for the message!)

[Mary S.]

I have NO IDEA of where to look for additional bags on the internet.
The clue today - I gotta have my eBeauty daily! That's where I've stashed my elegant clutch
I have tried several thinks and cannot figure out where to go, can someone point me in the right direction?????

(NOTE FROM ODR: Mary, I searched but can't find anything either. Maybe other fans can help out.)

[marcela medina]

well, first look in the forums people help out alot. second all i do is put the clue...."ebeauty" into google and look at what website pops up, i ussually find it like that.

[S. Adams]

If you go to the web site for the game, and check in the forums section. A lot of us have posted links as to where you can find the bags.

It's really simple once you learn how to follow the links.

And LOTS OF FUN!!!!!!!
We have a blast----------come join us! (and help fight cancer at the same time)